The FSC certification – what’s it all about?

What does the FSC seal stand for? Why is it  important? Who is the FSC anyway? Questions which you may already have asked yourself many times before and that we want to answer today.

Who is the FSC?

The FSC certification - The Forest Stewardship Council (FSC) is an international organization that promotes environmentally friendly, socially responsible and economically sensible management of the world's forests.

The Forest Stewardship Council (FSC) is an international organization that promotes environmentally friendly, socially responsible and economically sensible management of the world’s forests. Forests are to be safeguarded as an ecosystem, while ensuring long-term use of wood. The FSC is also committed to ensure that work in the forest is carried out safely and fairly. As a marketing tool, FSC certification intended to provide forest owners with an incentive. At the same time, companies in the forestry and timber industry should be enabled to credibly convey their ecological and social responsibility for the preservation of forests to the public and the consumers of wood products. At the same time, FSC-certified products allow consumers to express their ecological and social responsibility when making a purchase decision.

The two models of the FSC certification

The FSC certification provides two different certification models. First one is the model of the “forest certificates”. As the name implies, these are made out to forest owners and secure that forests fulfill the FSC standards in social and ecological terms. It is about preserving the forest with all its tree-, plant- and animal species. To achieve this goal, clear cutting and the use of chemicals are not allowed. Beside the ecological aspects, social factors such as workers’ rights and comprehensive accident protection are also considered.

The second certification model is called “product chain certificates”, which plays a major role for us as a digital printing company. Manufacturers and dealers of FSC-certified wood and paper receive these certificates. This is how we ensure that products with the FSC seal are actually taken out of forests that do have the appropriate forest certificate.

The FSC certification and its two models

There is another difference between the FSC 100% and the FSC Mix Credit seals. The 100% label stands for products in which the wood comes exclusively from FSC-certified forests. The FSC Mix Label, on the other hand, denotes products that use materials from FSC-certified forests as well as from controlled sources.

What is not allowed according to the FSC certification?

What exactly is forbidden according to the FSC certification? We already have mentioned a few points. Now we are talking about what you and your company are committing to as soon as you have signed the FSC form.

With the signing, you first state that your company is connected to the FSC or one of its subsidiaries. This means that you are either a member of FSC yourself or have a contractual relationship with FSC.

The undersigned company further declares that it has read and understood the “Policy for Association of Organizations with FSC” as published at fsc.org.

In view of the considerations set out above, a company expressly agrees not to be involved in the following unacceptable activities in the present and in the future, as long as the relationship with FSC exists:

  • Illegally harvested wood or the trade with illegal wood or wood products
  • Violation of traditional or civil fundamental rights in forest management
  • Destruction of highly protected forests in forest management
  • Significant conversion of natural forest into plantations or into non-forest use
  • Introduction of genetically modified trees to forestry.
  • Violation of one of the ILO (International Labor Organization) core conventions as defined in the ILO Declaration on Fundamental Principles and Rights at Work, 1998.

(Source: FSC self-declaration form related to FSC-POL-01-004)

If this part is still not concrete enough for you, feel free to take a look at our FSC certification on our website.

Why the FSC certification is important to us

Druckprodukte FSC-Zertifizierung

We believe in sustainability and want our customers to be aware of this. Environmental protection is very important to us and so we are aware of our responsibility towards the present and future generations.

To ensure that products having the FSC label are actually made from the corresponding raw materials, the FSC uses the tried and tested instrument of chain certification (Chain of Custody [COC]): Here, we only work with companies whose product chain – from the forest to the end customer – builds up an internal process that guarantees that FSC-certified materials remain identifiable at all times. With the FSC labels, we give consumers the opportunity to consciously choose products from responsible forestry. Our customers also support this concern and thus make an active contribution to environmental protection.

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What printing services do we offer our customers?

When it comes to print providers, most will probably think of Flyeralarm or WIRmachenDRUCK and their printing services. It is the common business: the customer uploads his print data, orders the desired product in mostly the quantities specified by the print service provider and usually receives his print products a few days later. At Schätzl print emotion things look a bit different. Find out which printing services we offer our customers, what makes us unique and whether can you also get benefits from our offer.

Services that stand out – what does Schätzl offer?

Print service for online shops

We network our customer’s system (for example an online shop) directly with our workflow solution. This enables you to automate your business processes and thus save time and money.

We are print service providers for online shops, online customers, resellers and print partners. This is also an important prerequisite for being able to be connected with us.

By automating all ordering processes, data no longer has to be transmitted manually. Everything happens in real time and fully automatically. This allows our customers to concentrate entirely on their core business. Below we will show you how a typical order process looks like.

Printing service print fulfillment and dropshipping

We are also a fulfillment partner and dropshipping provider.

The technical term print fulfillment stands for the complete takeover of the handling: from the confirmation of the online order, to storage (for example paper), printing and finishing, down to the packaging and shipping of the customers products.

With the help of print on demand, drop shipping and print fulfillment, our customers minimize their risks of inventory and shipping and eliminate necessary investments, like for example printing machines. 

Depending on our customers wishes, individual processes can be taken over in a partnership on Print on Demand. But other process chains can also be outsourced, which result in a time, cost and personnel advantage.

Printing service finishing technology

Last but not least, we have to talk about our printing service the digital print finishing. With high-end technologies, such as the Scodix Ultra Pro, the Bograma Stanze or our laser cutter, we enable our customers to enhance their print products optically and haptically. If you would like to find out more about print finishing, click here.

What are the requirements to be connected with us?

As you can see, there are some services that speak for us. But how can you also benefit from them?

In order to benefit from our printing services, you must operate an online shop, a digital ordering platform or something similar like that.

It is also important that you have an producible portfolio. The products we print can be divided into three categories. First we have single sheet products such as posters, postcards, greeting cards and business cards.

Next there are calendars with spiral binding. The core business, however, is our book production, with hard and soft covers. These can be produced with digital perfect binding as well as with a straight and round back. Everything in the best quality, everything digital and everything from piece 1.

Since a picture says more than a 1000 words, we have outlined a typical order process below:

With a tracking ID, you can see at any time how far your order has progressed in the processing and sending process.

What makes us special? Why you should come to us.

There are several good reasons to choose Schätzl print emotion. First of all, there is a fully barcode-supported, industrial, individual and personalized piece 1 mass production of print products with high-end technology. What is high-end technology? Amongst other things, by this we mean our Buchstraße, which is currently unique worldwide and which enables us to operate mass customization at a high level.

Mass Customization, is a customized mass production or simply: Products can be produced individually and yet inexpensively. In Germany, for example, this has been used in the configuration of well-known automobile manufacturers for many years.

Mass customization as an innovative printing service is the key to targeting and addressing demanding target groups with personalized products and advertising materials in the future.


If you have any questions about the article don´t hesitate to contact us. We are always available for a free information meeting.

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The new color HP Indigo ElectroInk Invisible Yellow 

Hooray Studios a Slovenian company and Schätzl print emotion give personalized children’s books a new dimension: With their book “Glow in the Dark”, the little reader gets another hidden story in addition to the normal story, which only lights up in the dark. The new HP Indigo ElectroInk Invisible Yellow is used. The additional story within the book is only visible with a special UV lamp and thus offers double reading fun.

Hooray Studios was founded to give children the joy of reading through personalized stories. The company, which is based in Ljubiljana, now employs more than 150 people at its headquarters and in its worldwide branches in Italy, Austria, France, Germany, England and the USA. With almost a million books sold in 2019, Hooray Studios is one of the world’s leading providers of personalized children’s books. It is planned to enter the market in other European countries as well as Canada and Australia. In 2019, the company was recognized as the start-up of the year.

The new HP Indigo ElectroInk Invisible Yellow in the test

We came into play when it came to printing. Schätzl print emotion has been using HP digital printing since 2011 and has a HP Indigo 7900 and a HP Indigo 12000 digital press.

“Embedding the printing presses in a fully automated process chain is crucial for us. For example, we use HP Print OS with HP Print OS Siteflow. It’s an operating system for production printing – with web applications and mobile apps that optimize the use of our HP printing systems and simplify our production.

With this solution, we can automate decisions and processes in the printing process, ”says Ulrich Schätzl, Managing Director of Schätzl print emotion.

We are constantly expanding our range with additional and innovative printing services. We also tested the new HP Indigo ElectroInk Invisible Yellow in a beta test. These new colors offer growth opportunities for both print service providers and clients. Thanks to this innovation, unprecedented applications can be realized. The first result is the collaboration with Hooray Studios and the production of personalized children’s books. Dejan Cesar, Business Development Manager at Hooray Studios adds, “We are very pleased about our partnership with Schätzl. And we are both excited about the possibilities that HP technology offers us. This made our “Glow-in-the-Dark books” possible.”

If you are also interested in offering the new colors in your product range, please contact us.

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How to become a sponsor of a scholarship

In our case, the question can be answered quite simply: We know someone who studied at the University of Augsburg and received a German scholarship. We are interested in supporting future leaders and professionals who want to make a difference in ways relevant to them through a monthly contribution. That´s why we contacted the university.

The result: an IT scholarship for students at the Institute of Computer Science the University of Augsburg.

The advantage of the students is not only the financial support. Through the scholarship they receive the contact details for companies and the opportunity to find a reasonable job that suits your desires and skills for the future.

As a sponsor, on the other hand, you have the advantage of finding potential young people who like to work with you.

The advantages of the program of the University of Augsburg

The German scholarship helps the best and most committed students with 300 € per month. The nice thing about this program: The federal government takes over half of each grant if the University of Augsburg finds a private sponsor for the other half. The private contribution thus amounts to 1,800 euros per scholarship per year. There are currently 111 and a total of 25,500 German scholars at the University of Augsburg.

The German scholarship is not only an important contribution to financing your studies, but also recognition for outstanding achievements and motivation for the future. A key aspect – in addition to the financial – is the networking between sponsors and students. The annual scholarship celebration offers one first way of contacting. Afterwards they also support you with networking and are open to ideas such as mentoring, round tables, excursions to companies and presentations.

Many companies are already using the German scholarship very successfully for recruiting excellent young people.Further information on the German scholarship can be found on the homepage by the federal ministry of education and research www.deutschlandstipendium.de.

This program has piqued our interest that we have decided to offer a scholarship for 1.5 years for the Institute of Computer Science.

Scope of our funding

Number: 1 scholarship for 1.5 years 

Duration: Start: April 1, 2020, end: September 30, 2021.

Contribution: A total of € 2,700.00, monthly 150.00 €

This enables the University of Augsburg to accept a current scholarship holder in the summer semester in 2020.

Special feature: 

Only students from the Institute of Computer Science at the University of Augsburg can be promoted.

Achievements of the University of Augsburg

The University of Augsburg is committed to

– use the donation only as part of the German scholarship according to the scholarship program act and the federal government ordinance on implementation of the scholarship program act.

– select students where to expect particularly good academic performance, in accordance with the applicable regulations.

– pay the scholarships in monthly installments,

– the sponsor once the donation has been received by the University of Augsburg to issue a donation certificate for the amount donated.

Are you curious? A scholarship is a good thing and has advantages on both sides. Have you thought about the scholarship? Maybe we could give you some motivation to think about a scholarship sponsorship. It is worth it in any case!

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What makes Schatzl print emotion special?

This pillar clearly focuses on the appreciation of the individual employee and our customers.

Admittedly a property that many companies are committed to. This is not without consequences. In this way, one of the most important prerequisites for a functioning coexistence degenerates into a phrase without strength and meaning.

The appreciation of every single one

With us, however, it looks a little different.

The most recent example is the Christmas peak 2019 two weeks ago. For those who don’t know what a peak is, this article will provide clarity. In the last week before Christmas, everyone had to help in the production and shipping.

Our managing director Ulrich Schätzl also worked day and night.

Ulrich Schätzl Geschäftsführer hilft mit im Versand
Ulrich Schätzl in the shipping
Mitarbeiter aus dem gesamten Unternehmen beim gemeinsamen Zusammensitzen
Sitting together on the last day of production before Christmas

By appreciation, we mean that we regularly put ourselves in our colleagues in order to understand them better. It is usually much easier to judge someone hastily than to take a moment to understand their counterpart. There isn’t always just your own view of things.

Why don’t you sit down in the chair of one of your employees? From this perspective, does the goal still look like it did from your place?

Nothing is more valuable than someone else’s point of view.

We are not about right or wrong, but about you and your own personal opinion. About you and your uniqueness as a whole and the contribution you can make to the community.

By appreciating and respecting each other, we at Schatzl print emotion create a cohesion that is unique.

How does mutual appreciation affect our customers?

We are a family company combining longstanding experience within the print sector with an affection for the extraordinary. We are enthused about every print product that we produce for our customers with a passion, though the new and the special is particularly appealing to us. Step by step, we are moving into an innovative future.

We would like to pass the enthusiasm along to you. For you, this not only results in being able to rely on our experience and dedication, we additionally assist and support you with every product and idea. Together with you we will find the perfect solution!

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What kind of jobs are there in a printing house? Part 2

Hello and welcome to our second part about jobs in a printing house (by the way also with us). For all who missed Part 1 feel free to click here.

Today, we are dedicated to the supposedly better known occupations that can be found in the production, in the warehouse and in shipping. Maybe we can still give you one or two aha-moments.

As already mentioned last week, the list of job descriptions presented here is not exhaustive. Even if print products are produced in every printing company in some form, this does not mean that the exact same activities are carried out.

We just want to point out that there are way more jobs in a print house than most people would assume.


jobs in the production of a printing house

There you have it. The area where our well-known printer is at home. Did you know, however, that he has not been labeled as such anymore? Today he is called media technologist print. He produces different types of print products (including newspapers, books, posters, packaging). For this he uses different printing machines and processes, which he adjusts for the respective job and coordinates with the intended substrates or colors. Before the printing process can take place, he first analyzes the technical feasibility of the order, plans the process and checks the print data for completeness and usability.

Bookbinders nowadays are called media technologist print processing. He is also strongly represented in our company.

They coordinate the work processes taking into account the appropriate techniques. The activities of a media technologist print processing also include operating the machines and equipment and maintaining them for production. They also work in finishing and in our case are mainly specialized in book production.

At Schätzl print emotion, however, we have a third apprenticeship that is nowhere else to be found. It´s called the plant operator with a focus on refining. He specializes in our laser cutter and our Scodix.

Our philosophy is to train and educate our employees in new techniques. The result is qualified professionals in all areas who understand their craft and have been with us for years.


jobs in the warehouse of a printing house

Logistics is generally concerned with the planning, coordination, implementation and controlling the flows of goods running smoothly. This requires specialists who ensure exactly these processes.

Here the warehouse logistics specialists come into play and should be familiar to most, because without them it is impossible. The jobs in warehouse logistics including the following tasks:

  • Accepting and controlling goods
  • storing and transporting
  • Monitor inventory changes

Materials management generally includes all physical goods that are needed for the production and storage of a product within the company or that subsequently fall away. These include raw materials and supplies or delivered individual parts. The continuous flow of materials means that all the necessary materials for a service are available. In fact in the right quantity, at the right time and for the right customer, in a specific, qualitatively perfect quantity.


jobs in shipping in a printing house

The tasks in the shipping are varied. They range from purely administrative activities, such as the planning of transports and communication with the freight forwarders, to the physical “co-packing” in the various packing and loading areas.

In a managerial position, shipping employees also plan shiftwork and divide teams accordingly. 

Compared to other companies, the special feature of Schätzl is that we employ far more workers in shipping than others. There are two reasons why. First: We we print from the first edition. That means that much more orders arise, which vary greatly in size and scope. In short. More individual orders, more packages. The other reason is that our packages are shipped directly to the end customer.


There are more jobs in a printing house than you would´ve thought, right? We hope we could bring you closer to the mystery of printing with this blog. If you liked our contribution and  were able to take some new information with you, we can recommend our newsletter. The newsletter will keep you up to date. Just enter below and stay informed.

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