Image rights – what you need to consider

Since we are in the printing business, we have to deal with countless customers, where there is uncertainty in the subject of images. Which pictures from the internet may I use for my own print product? What do I have to consider? Which type of use is illegal? And what image rights are there anyway? With this blog we want to eliminate the worst insecurities.

Does it need pictures?

Well, no. But we have to keep in mind that pictures and photos (depending on what is shown) can generate attention and motivate to buy.

Flyers, magazines or photo books without pictures? Inconceivably. Unworkable. Hard to look at. Boring. You put the product away and look for something else. Without pictures, your message runs the risk of being overlooked or perceived by the customer as unattractive. Especially when you want to convince someone of something, a product or a point of view, pictures are often a plus. There are numerous image databases on the Internet that make them available for download. But beware! As with all other things, there are legal regulations that must be complied with.

What you need to consider when using the image appropriately, we tell you in today’s blog.

What are image rights?

The most important of all image rights is the so-called copyright. That’s the right of the person who took the picture. The creator of the work, so to speak. The copyright arises when recording, no matter how good or bad the picture is, and ends after 70 years. So copyright is not just something short-term.

Next is the personality right. This comes into effect when people are recognizably depicted on the photo taken. Before you can use this image, you first need the consent of the person depicted.

No less important is the house right. Here you need the legal permission of the owner on his private property, or house the pictures are created.

Finally, objects can also be a problem if, for example, an object recognizable in the image is protected as a design object.

Image rights - Image databases

What do I have to consider when using image databases like Getty Images and Co.?

Mostly it is very difficult and time-consuming to clarify and respect all image rights independently. Therefore, we recommend you to select an image database. Well-known here are for example Getty Images, Shutterstock, or Adobe Stock.

We recommend that you don´t use Creative Commons images. With Creative Commons (CC), creators of photos, videos, music, copywriting, poetry, artwork, etc. can create licenses for the reuse of their works in just a few clicks. You can decide for yourself under which legal conditions your works may be published and reused.

Often pictures on free platforms are not even uploaded by the photographer himself. This means that they are not released for free use. The photographer as author therefore has the right to sue you for the so-called right of use. At the end of the day, buying is always safer and cheaper, especially in the long run.

Image found – and now?

You have successfully completed your search. You´ve finally have found the pictures you wanted found and cleared all image rights. What now?

For example, you could use a picture editor to get the most out of the pictures. Adobe Photoshop should be the most known here.

You can present your photos and pictures in photo books, which are available in many different sizes and formats. Also with us. 😉

On posters you can use them as well. Overall, there are many photo products to make yourself, your customers or acquaintances a pleasure.

If you´re interested in good quality at a fair price, have a look at our online shop printsmarter. You can also contact us, or sign up for our newsletter. Just fill out the form below and stay up to date.