7 tips for the perfect photo

Photos are adaptable, capture memories in a photo book, and give the invitation card or calendar something unique and special.

It makes a difference whether you fill your calendar with generic stockphotos from the internet, or with your own photographs of places you’ve been in and moments you’ve experienced yourself. They give the printed product something personal.

Christmas cards, wedding and birthday invitations, as well as greeting, post and thank you cards. These are all products in which photos are used meaningfully and with great effect.

So it is even more important that the photos you want to use are of high quality. The noblest paper, the highest quality cover are wasted, if the picture is blurred, blurred, or even pixelated. I think we can all agree to that.

We would like to show you 7 tips on how to get the most out of your photographs.

1. The Golden cut

In art, the golden ratio is the most harmonious relationship between two tracks. How to apply it: divide the image lengthwise and widthwise into three equal parts. Now place the most important motif on one of the lines, or their intersections. The picture seems more pleasant and exciting than if the main subject were in the middle. Most cameras now offer the option of displaying the grid in the display. That simplifies things even further.

Of course, depending on the photo, it also can be good that a picture radiates more excitement when you put the motif right in the middle. Especially with geometric patterns that works quite well.

2. The right format

Digital cameras save photos in JPG format by default. It compresses the images, which reduces the file size and creates more space on the memory card. The problem: The more a picture is compressed, the worse the quality. But for standard photos JPG still is enough.

If you would like to rework the pictures later, we recommend using the RAW format. This is mainly supported by SLR cameras. The camera records the raw data from the image sensor and saves it directly. The camera does not process the data automatically and does not compress it. As a result, no information is lost. Only on the computer, the data is converted into an image – and you can manually adjust settings such as sharpness, hue or contrast.

3. Best quality of the photos

More storage space for the best photo quality

In general, it is always advisable to save as much image information as possible. Therefore choose the highest resolution. The subsequent reduction of photos on the PC is no problem. It is much more difficult if the resolution of the image too small and later you would like to have it printed larger, for example on a poster, or for a large-format calendar. The same applies to the compression levels that cameras offer when saving in JPG format (for example, “Normal”, “Fine” and “Super Fine”). Invest some money in a new memory card and choose the highest resolution and quality level. This saves you time and nerves.

4. On the side of the light

Sounds simple, but it makes a lot and can neglect the photo if you ignore it. The position of the light is particularly important for successful photos. Make sure that the sun (or generally the light source dominant at the time of shooting) is in your back (watch out for your own shadow). Backlighting causes the camera to reduce the exposure time due to the high brightness. The photographed objects are thus usually displayed too dark. If backlighting can not be avoided, you can try to turn on the flash, so that your subject is illuminated from the front. A little tip: in the morning or in the evening, the best pictures are usually taken outdoors.

5. Photosensitivity

With the ISO value you set the photosensitivity of the camera and thus the granularity of the photos. By default, most cameras use a value between 50 and 100 ISO, SLR cameras sometimes even 200 ISO. Increasing this value will make the photo grainy and reduce picture quality. In return, the camera requires less incident light, which minimizes the risk of blurry images. Especially in dark environments such as concerts, a high ISO-number is indispensable. The maximum meaningful value varies greatly depending on the camera. While SLR models still get good photos even at 800 ISO, compact cameras often end up with 400 ISO.


High ISO value = reduced image quality, photo is grainy


High ISO value = less incident light needed >> Image is less blurry

6. The aperture – no more shaky pictures

Avoid blurred photo by using the aperture

An important tool for good photos is the aperture. This determines the size of the lens opening and thus the incidence of light. The larger the aperture, the less time it takes the camera to capture enough light. The result: Photos do not blur so much. Even more important is the effect of depth of field. A larger aperture causes the sharply displayed area to become smaller.


Larger aperture = photos do not blur so much + sharply displayed area is smaller

For example, if you want to portray someone, choose a large aperture and the background will be blurred automatically. In the automatic mode of a camera, you can not adjust the aperture by yourself. Therefore go into A- or M-mode, which you usually reach via a rotary knob. Many cameras, as well as mobile phones, now also offer a portrait mode, which selects the largest meaningful aperture itself. Please note: The aperture is given as a fraction number. An aperture of 1 / 2.8 is greater than 1/11.

7. No more red eyes

Still an annoying topic are portrait photos with red eyes. They stand in the eye and reduce the quality of the photo, by making an amateurish impression. Of course, these can easily be retouched on the PC – for example with the free software IrfanView. We still think it´s better to avoid red eyes on the original image from the start. These occur when the light of the flash is reflected on the retina of the eye. But that only happens when the pupil is dilated. Therefore, cameras have a flash mode, which flashes first to narrow the pupils, and then shoots the photo..


So here you have some tools for their photo kit. Of course, theory also includes practice. The topic of photography is no exception. Every time they are about to take a picture and look at their camera or smartphone display, they can gradually internalize our rules.

Should you not only use your own photos for your products, but also use the countless image databases from the internet, we recommend our blog about image rights.

Otherwise we can only wish you good luck and successful print products with professional photos. 

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